The Wealth Blog

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Blogging is becoming an increasingly popular way for entrepreneurs to earn a living online while doing something they really enjoy. In many cases bloggers can profit with very little effort. There may be quite a bit of work involved in the beginning with designing a method of gaining revenue and promoting the website but once this is established simply maintaining the blog with regular postings may be enough to keep the revenue rolling in. Two of the most popular methods for generating a profit from blogging include advertising methods. This includes advertising with AdSense and securing independent advertisers. This article will discuss these two methods of advertising on a blog.

Using AdSense to Generate Revenue

Using AdSense is one of the most popular ways for bloggers to generate revenue from their blog. This method is so popular because it is also very simple. AdSense is a program offered by Google where bloggers agree to have advertisements on their website and are compensated when users click on these advertisements. Bloggers simply have to create a blog and submit the website address of the blog as well as some other information to apply for participation in AdSense. Once a blog is approved the owner is given code they can simply copy and paste to have advertisements displayed on their blog. Google then serves appropriate advertisements each time the blog is accessed. Whenever possible, the advertisements served on the blog are closely related to the content of the blog because Google crawls the website ahead of time to determine which advertisements are relevant to the content. Blog owners do have some ability to place restrictions on the types of advertisements which may appear on the blog. For example the blog owner can specify adult advertisements are not to appear on the blog and Google will filter these out.

How Advertisements on a Blog Generate Revenue

Many bloggers use advertisements on their blogs to generate a profit. This method of advertising is more difficult than using AdSense but it can be significantly more financially beneficial to the blogger. This method of advertising is similar to the type of targeted advertising often seen in magazines. For example magazines for parents often feature advertisements which will appeal to parents such as advertisements for toys, childrens clothing or foods popular with children. Likewise a magazine for runners may feature advertisements for shoes, athletic clothing, races or training equipment. In these cases the advertisers pay for advertising space in the magazine in the hopes that the magazines audience will be enticed to purchase products or services after seeing these advertisements.

Blog owners can use this type of advertising but it can be hard to find willing advertisers. However, there are some factors which may make an advertiser more willing to have an advertisement appear on a blog. One of the most important factors for advertisers is the amount of traffic the blog receives. This is important because advertisers who are paying for ad space are more likely to invest in a blog with high traffic than one with very little traffic.

Another important factor for advertisers is the focus of the blog. Advertisers are more likely to purchase advertising space from a blog with a specific focus of interest to the advertisers target audience. Like the examples listed previously of magazines for parents and runners, advertisers want to advertise on a blog which is already reaching the same target audience.

Bloggers who utilize advertising on their website may be compensated in a number of different ways. Some advertisers may pay a set fee for the advertisement to run on the website for either a set amount of time or for a set number of page views. This means the advertiser may purchase space for a set number of days, weeks or months or may purchase space for a set number of times the advertisement is served to website visitors.

Alternately the advertiser may choose to compensate the blogger according to the number of times specific actions occur. This may include users clicking through the advertisement or users making a purchase after clicking through the advertisement. The type of compensation offered will have to be worked out between the blogger and advertiser beforehand to determine a fair method of payment.

A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by an individual or a group that make use of any or a combination of the following:

Straight texts
Photographs or images (photoblog)
Video (videoblog)
Audio files (audioblog)
Hyperlinks

Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:

Online journal or a web diary
Content managament system
Online publishing platform

A typical blog has the following components:

Post date -the date and time of the blog entry

Category - the category that the blog belongs to

Title - the title of the blog

Main body - the main content of the blog

RSS and trackback - links the blog back from other sites

Comments - commentaries that are added by readers

Permalinks - the URL of the full article

Other optional items - calendar, archives, blogrolls, and add-ons or plug-ins

A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the ’stats’ (the nubmer of comments or trackbacks).

There are numerous types of blogs. Some of them are the following:

1. Political blog - on news, politics, activism, and other issue based blogs (such as campaigning).

2. Personal blog - also known as online diary that may include an individual’s day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.

3. Topical blog - with focus either on a particular niche (function or position) that is usually technical in nature or a local information.

4. Health blog - on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.

5. Literary blog - also known as litblog.

6. Travel blog - with focus on a traveler’s stories on a particular journey.

7. Research blog - on academic issues such as research notes.

8. Legal blog - on law (technical areas) and legal affairs; also known as ‘blawgs’.

9. Media blog - focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.

10. Religious blog - on religious topics

11. Educational blog - on educational applications, usually written by students and teachers.

12. Collaborative or collective blog - a specific topic written by a group of people.

13. Directory blog - contains a collection of numerous web sites.

14. Business blog - used by entrepreneurs and corporate employees to promote their businesses or talk about their work.

15. Personification blog - focus on non-human being or objects (such as dogs).

16. Spam blogs - used for promoting affiliated websites; also known as ’splogs’.

Blogging is typically done on a regular (almost daily) basis. The term “blogging” refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term “blogger” refers to a person or a group who keeps a blog.

Today, more than 3 million blogs can be found in the Internet. This figure is continuously growing, as the availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types:

Personal bloggers - people who focus on a diary or on any topic that an individual feels strongly about.

Business bloggers - people who focus on promoting products and services.

Organizational bloggers - people who focus on internal or external communication in an organization or a community.

Professional bloggers - people who are hired or paid to do blogging.

Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).

Below are just some of the many money-making opportunities for probloggers:

Advertising programs
RSS advertising
Sponsorship
Affiliate Programs
Digital assets
Blog network writing gigs
Business blog writing gigs
Non blogging writing gigs
Donations
Flipping blogs
Merchandising
Consulting and speaking

The following are a few things that you need to consider if you want to be successful in problogging:

1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.

2. Know your audience. Targeting a specific audience or group is a key to building a readership.

3. Be an ‘expert’. Focus on a specific niche topic and strive to be the “go-to” blogger on that topic.

4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).

5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.