All posts by Ken Nickless

On Page SEO Is Vital For Page Rank

On Page SEO

Firѕtly  fоr the readers who аrе not familiar with the tеrminоlоgу  SEO,  it stands fоr Sеаrсh Engine Oрtimiѕаtiоn.

Thе gоаl оf SEO for a search engine орtimiѕаtiоn company is to gеt a website tо rаnk аѕ high аѕ possible оn a search engine’s rеѕultѕ раgе. Thе highеr a wеbѕitе rаnkѕ, the mоrе реорlе will viѕit it, and the mоrе ѕаlеѕ can bе mаdе.

On-page SEO refers to орtimiѕing еvеrу wеbраgе in a wеbѕitе ѕо  it will earn the highеѕt possible rаnking when еxрlоrеd bу “ѕрidеrѕ”, оr search engine robot рrоgrаmѕ that соnѕtаntlу “сrаwl the web” lооking fоr new wеb раgеѕ, еvаluаting them, and rаnking them.

Fоr оff-раgе SEO, аn SEO Cоnѕultаnt will trу tо gеt аѕ many other websites as possible to link tо уоur раgе. Thе major еnginеѕ such аѕ Google rank this factor highеr than ѕеvеrаl perfectly орtimiѕеd web раgеѕ. Consequently, SEO Cоnѕultаntѕ аrе fосuѕing more аnd mоrе оn off-page орtimiѕаtiоn. On-раgе орtimiѕаtiоn, however, ѕtill саrriеѕ mаnу bеnеfitѕ.

Click Through Rate

Gеtting a high ranking will еnѕurе more реорlе will сliсk on the link аnd visit a wеbѕitе. This does not nесеѕѕаrilу mеаn, however, that the viѕitоr will hаng around аnd buу something. Mаnу web ѕurfеrѕ are just lооking fоr infоrmаtiоn, not ѕhоррing. Mаnу people (and реrhарѕ уоu have been оnе of them) may сliсk оn a tор-rаnkеd wеbѕitе only tо find  it not as rеlеvаnt tо their wеb ѕеаrсh аѕ they had hореd for. Even if it iѕ somewhat rеlеvаnt, they mау find the wеbѕitе to bе рооrlу dеѕignеd аnd of рооr quality.

Thеу mау inѕtаntlу lооѕе intеrеѕt in fаvоur оf a lower-ranked but more rеlеvаnt, professional, аnd uѕеr-friеndlу wеbѕitе. In оthеr wоrdѕ, аlthоugh off-page optimization will gеt реорlе tо viѕit a wеbѕitе, it iѕ on-page орtimiѕаtiоn that will get them tо ѕtау and buу something.

Relevancy And Specialization

To ensure a high сliсk-through rate, instead оf designing a wеbsite and then trying to орtimiѕе it fоr rаthеr broad keywords, an  SEO consultant wоuld do better to сhoose ѕресifiс kеуwordѕ in advance and trу to design the wеbѕitе around it. This will help аn SEO consultant capture the wеb surfers who аrе looking for specific information. These visitors, hаving found what they are looking for, are more likely to stays on a website аnd mаkе a рurсhаѕе.

Lower Time Commitment

Mаintаining high off-page SEO iѕ a constant effоrt for an SEO consultаnt. They are always trуing tо gеt morе web pаgеѕ to hаvе links рointing back to their customеr’ѕ website. In contrast, the on-page version tаkеѕ comparatively less time and work to do it right. If a search engine oрtimisаtiоn compаnу optimizes the web раges corrеctlу when built the first time, they can lеаve them alone,  yet still earn a high index ranking from every visiting ѕеаrсh engine ѕpidеr рrogrаm.

Tie Breakers

On the wеb, a tор London SEO consultancy iѕ compеting against tеnѕ оf thousands, if not millions, оf rivalѕ vуing for the highеѕt search еnginе ranking fоr the same keywords. Uѕing off-page SEO,  London’s numbеr one SEO consultаnts mау find themselves in a tiе with other wеbsitеѕ. Given that there are millions оf webѕitеѕ using the sаme keywords, a hundred-way tie is not uncommon. This is especially true fоr extremely general,  or popular kеуwordѕ. Top London SEO consultancies hаving good on-page SEO will give themselves the extra edge аgаinst their competitors that might mаkе them come out on tор.

Young Websites

When a search еnginе optimization company firѕt  рlасеѕ a wеbѕitе on the intеrnеt, it tаkеѕ a while to build up enough оff-ѕitе linkѕ tо give it a high оff-раgе search еnginе ranking. This iѕ especially true when fighting fоr popular kеу wordѕ аgаinѕt millions оf comреtitorѕ. Until then, SEO consultаntѕ аrе relying mаinlу upon the index rаnking аѕѕignеd bу search engine spider programs evаluаting their wеbsite. Good оn-раgе SEO will hеlр a lot during the vital early dауѕ of a website’s lаunсh.

Dig Deep For Profitable Niche Keywords

Getting the right keywords for your niche website is critical.

A basic keyword search will give you just that. Basic keywords that most people use. And if they are being used by the majority of people the chances of your site getting recognized become significantly harder.

A good keyword generating tool is the only way to ensure that you are one step ahead of your competition by finding profitable niche keywords.

Below is a simple sample if digging for keywords that have good monthly search volume and low competition. This is invaluable for checking on your competition!

I’ve taken the keyword phrase “Online Business Ideas in this example.

Below is the first run through of a good keyword search tool.

Keyword Search: Online Business Ideas

Keyword                                   Searches   Traffic  Competition  Article Power  PPC Power     Dig

online business ideas           10321          1755      View Result               8.8                       7.5                 Dig

online business idea                  228               39       View Result              7.4                      7.05               Dig

new business ideas                  6388         1086        View Result             8.8                       7.3                 Dig

online business                          5175            880         View Result           8.8                      7.25               Dig

online business                         1149           196           View Result         8.1                        7.05                Dig  opportunity

new online business ideas    125              22           View Result          7.6                        7.05                 Dig

small online business ideas 167              29           View Result          7.6                        7.05                 Dig

profitable online business   104             18             View Result          7.6                       7.05                  Dig

successful online business   86               15             View Result         7.6                        7.05                  Dig

good business ideas           1190            203              View Result         8.1                       7.05                  Dig

web business ideas                432             74                View Result       7.8                         7.05                  Dig

best business ideas            8152         1386               View Result       8.8                         7.3                     Dig

internet business ideas   3883            661                View Result      8.5                         7.1                      Dig

These keywords are only a small sample of the first run through as space is limited.
You will notice the headings across the top:The most important to notice:
Searches: The monthly search total for this phrase.

Traffic: The amount of traffic you are likely to receive using this phrase.

Competition: By clicking this link you will get a list of sites that are using this keyword phrase.

Dig: Most Important. By using this feature you can dig down to get more keywords.

And this digging can be done on all the keywords the tool bring up giving you an incredible amount of valuable information on which to base your decisions.

In the example below I have “Dug” into the first keyword phrase in the above example “online business ideas” and my digging has come up with another list to work with.

Keyword                                   Searches   Traffic  Competition  Article Power  PPC Power     Dig

best business ideas                     40                7           View Result               7.6                          7                  Dig

best business ideas women   96                9            View Result              7.6                         7.05            Dig

starting business ideas          185             92             View Result             6.8                         7.05             Dig

best business ideas for 2013 72             13              View Result            8                            7.05              Dig

it business ideas                       167              29              View Result            6.8                        7.05               Dig

best business ideas 2013       72              13             View Result             7.6                        7.05               Dig

best business ideas for           96             17              View Result              8                          7.05                Dig

best business ideas home  32                 6               View Result             7.6                        7                      Dig

great new business ideas   96              17               View Result             7.6                        7.05               Dig

best business ideas moms 32               6                 View Result            7.6                         7                     Dig

10 best business ideas       412            71                 View Result            8.6                        7.05                Dig

hottest business ideas         72             13                View Result            6.8                        7.05                 Dig

As you can see there are hundreds and hundreds of keyword ideas to choose from. Looking for good monthly traffic, low competition will certainly give you the edge over your competitors!

My recommendation is the only keyword tool I personally use in all my websites and campaigns. It’s free for the first thirty searches then there is a monthly membership fee of $19.

But if you are really serious about getting the best exposure for your site or campaign and finding the most profitable niche keywords then this keyword tool is second to none!

Find Out about It Here!

Solid Results From The “Wealthy Affiliate” Program

Here are some great results I’m achieving with the Wealth Affiliate Program.

The content and training is second to none and it’s a program that I can highly recommend if you’re looking to start any online business.

Page One on Google For Profitable Niche Marketing””


Three Site References on Page 1 of Bing For “Niche Marketing Advice”


For information on  how results like these can be yours visit  Wealthy Affiliate

How Specific Should Your Niche Be?

A lot of internet marketers believe they can market everything to everyone and be successful.

Unfortunately this does not work.

It is infinitely more difficult to make yourself a name as an authority in the wide world of internet marketing when you try and cover such a vast market. Rather become an expert in a specific category of internet marketing and concentrate building your audience in your area of expertise.

You may not currently be an expert, but it you take the time to thoroughly research your chosen category it will be a lot easier to target your desired audience with a lot more authority than trying to sell everything to everyone.

Work on your research to find narrow sections to concentrate on. For instance, if your chosen area of expertise is going to be on “weight loss” and you search these keywords you will see that there are about 228 million searches for this subject. Can you imagine trying to get to the top of the rankings and sell products when you are competing with so many others?

The words “weight loss advice” brings about 66 million searches. Better but still high. The search for “weight loss exercise advice” gets down to around 28 million searches. It’s getting better. Now “weight loss workout advice” reveals just over 5 million searches! Wow that’s a huge improvement on the original “weight loss” search. It’s related but it’s becoming much specific and targeted.

This is the sort of thorough research you need to do until you can give yourself a much better chance of reaching a specific audience within your chosen niche.
And it didn’t cost you any money! It just took a little time on your part to find the right niche to target.

You now need to research this smaller niche and give your targeted audience specific information and also make sure that any products or services you offer are very specific as well.

Make absolutely certain that whatever you offer is going to help solve their problem!

That’s the real strength of niche marketing

To Read More about the strength of niche marketing and how to create a successful niche marketing business Check out My Other Site for More information.

Niche Marketing Advice

Internet marketing is becoming more and more specialized. These days trying to sell a raft of products online is becoming less and less of an option, and the need to become more specific and targeted is a far better way to engage with your audience.

This is the concept of “Niche Marketing”.

The successful niche marketer is an “authority” or at least is perceived to be an authority in a very specific field.. It can be product based, service based or even information based, but it MUST be in a small, defined market. It’s no good trying to be an authority for instance in “Internet Marketing” or “Golf” or “Computers” as those fields cover such a broad spectrum. Far better to choose a very tight niche in these areas such as, “Advice on PPC Advertising” or “Review of the Top Performing Hybrids” or “Should I Buy a Tablet or a Desktop”.

In these examples it becomes so much easier to target your desired audience, choose highly targets keywords specific to your niche, and to become more of an authority on that chosen niche.

It is far easier to research a small niche in a market than to try and become an authority on everything. Offer reviews of different products or services within your niche, recommending the best ones “in your opinion” based on quality, price, availability, references etc. so your audience can see that you really know what you are talking about and gain confidence in your ability.

If you feel that you are not an expert in any particular field look at the thousands of “How to…..” searches that are done on the internet on a daily basis. You will surely find one that interest you and one that you can further research and find specific products or services that will compliment that small niche. Find articles, reviews, videos, whatever you can to promote and show your audience what they are looking for in one place.

Build your website around this niche, using highly targeted keywords in your articles or posts. Offer your audience free reports that will help them with their needs, give them options to purchase specific products within your niche, give your audience an opportunity to subscribe to your site in order for them to receive further information and in no time you will be building a successful, profitable niche marketing business.

Niche Marketing Thoughts

Why is it that almost seventy percent of online startup ventures are not able to make any profit, and are eventually doomed to failure?

It is due to the failure to adopt a successful and profitable niche marketing model. First of all, we need to understand what niche marketing actually is, and what is required to adopt this model in a modern business startup.

What is niche marketing?

Any business marketing model, which is designed to target a specific category of people, or a specific product or service, can be identified as niche marketing.

Why do so many business startups result in failure?

The most common mistake is that many of the new online businesses ventures try to promote too many differing products or services in an attempt to capture what they think will be more sales and therefore profit by giving their audience more choices.

This may have worked in the early days of internet marketing but online buyers have become increasingly more targeted about what they require and more and more are searching for very specific items or services to satisfy their requirements. And it is the job of the niche marketer to research and develop a plan to capture this target audience to a very specific product or service in order to be successful.

The need to fully understand your audiences’ requirements is vital so that you don’t waste your time, energy or more importantly your resources promoting your offer to the wrong people. Remember, niche marketing is not about selling a product or a service.

It’s all about solving someone’s problem or need!

To become a successful niche marketer there are a number of points that your business model needs to contain.

1. Authority. You absolutely want your audience to believe that you know what you are talking about. Wherever possible you must choose a niche that you are familiar with and one that you can write about with authority. It could be a hobby that you are passionate about, something that you have been doing for a long time (experience) or at least a product or service or information that you have researched thoroughly.

A biography of your achievements in your particular niche and testimonials from satisfied clients will give your audience confidence and once you get that your marketing will become a lot easier.

2. Meet or exceed your customers’ needs. Make sure your benefits have special appeal to your market niche. Provide new and compelling information or product to your audience. Tailor your product or service to exactly meet or exceed your customers’ needs. Variations can be offered but it’s important to give your audience your honest opinion to which is the most suitable for their particular needs. This again will demonstrate authority on your part.

3. Test Your Market Opposition. Conduct an analysis of your opposition by checking out their websites, find out how they differ from yours, like their unique selling proposition, price etc. See if you can modify your offer to better that of your opposition. Once on their website, right click on it and choose “view page source”. You will get the full coding for their site and if you’re lucky you will find all the keywords that they are using for their searches. Any advantage that you can gain will be priceless!

Now hit your niche market with confidence!

You’re Never Too Old To Start A Business

Another great article I found at Richmond


QUESTION: I recently retired, am not a very good golfer, and not sure where to volunteer my time. Perhaps I should start a small business. Am I asking for trouble?

ANSWER: You have reached another milestone in life. Retirement is a major lifestyle change.

You no longer have to punch a time clock, and no one is coming to you for advice and counsel. You have time on your hands and no idea how to spend it.

At this juncture, I can’t resist putting in a plug for SCORE, a national organization of volunteer business counselors. If you want to help young entrepreneurs and share the knowledge you have attained over your long career, consider becoming a SCORE volunteer.

As far as you starting a business, you are never too old.

For instance, Mary Kay Ash founded Mary Kay Cosmetics in her mid-40s.
And J. Harwood Cochran, who founded Richmond-based Overnite Transportation Co. in 1935 and built a trucking empire before he sold it in 1986, went on to start Highway Express Inc. trucking company at age 79 in 1991 and sold it in 2003.

Regardless of age, you start by developing a written business plan.

Pick something you have both background and passion about. Ideally it will fill an under served niche that has little competition.

A major consideration is finance. You are at a point in life where you no longer generate a paycheck.

In addition to business startup costs, you will require enough working capital to pay the monthly bills until you reach break-even (income versus outgo), usually six to nine months.

The value of a business plan is that it enables you to assess your strengths and weaknesses. It makes you focus on all the elements of running a business.

You will find you must wear many hats, some of which you are ill-suited. Do you muddle through or consider a partner who contributes in those areas you are least competent?

Do yourself a favor before you spend a dime: Develop a business plan.

Gray Poehler is a volunteer with the Richmond Chapter of SCORE, Counselors to America’s Small Business. To ask a question or request free and confidential business counseling, go to A counselor will respond. Select questions and answers will be featured in Metro Business. To learn more about management issues facing small business and SCORE’s workshops, go to the website or call (804) 350-3569.

Create Wealth by Marketing Harder in a Recession

Article By Ken Nickless

When a recession or hard times hit it is a natural trait to become more conservative and try to save money by cutting out the things which are not deemed to be necessary. However during recessionary periods it is the entrepreneurs who tend to prosper because they see this as a period of time in which to exploit niches and markets which are being discarded by those who prefer to ‘wait and see’ what the market is going to do. The problem is that by the time they have ‘waited and seen’ they have missed the boat in being able to create extra wealth by not aggressively marketing their products or services.

There is an old saying that you have to ‘Speculate to Accumulate’ and it is even more relevant during harder times.

People still have to eat, they still need to buy at least some clothes, shoes, household essentials, insurances, vehicles, and they always buy plenty more stuff over the festive season and holiday periods. If they feel that they are too overweight they will still buy weight loss products. Many will still take out loans, either to improve their homes rather than moving, or let’s face it, just to enable them to get through the difficult times. And the list goes on and on. But above all these purchasers are looking for bargains!

So why not give them what they want?

The internet is crammed full of products, services and ideas which people still need, so it is just a case of selecting the right ones and aggressively marketing them in order to achieve two things:

1. Have a happy customer who believes that have got excellent value for money.

2. To provide you with a means to create extra wealth.

Won’t this cost me too much money to promote?

Look at the facts.

Put $500 into your savings account. If you are lucky and get 3% interest you have made 15 bucks in a year. Total $515.

Yeah right!

Spend $500 advertising a product through pay per click on the internet. For example let us say that the product you choose returns $25 in commission per sale. And let us take a pretty poor scenario that you only make one sale for every 150 clicks on your advertisement.

To break even you would have to pay $0.16 for your keywords cost per click. Anything below that and you are in profit. If you get your keyword costs down to say $0.12 then it will cost you $18 to make $25. That is a $7 profit. This might not sound as if you are going to become an overnight millionaire but look at the return, 39% on your investment! And remember you have already go your investment of $18 back. And this could have all taken place within a couple of days. Not a year. Get the point?

Sell one product a day and you are in profit by $2555 for the year. At virtually no cost to you. You just keep reinvesting what you make to make more.

‘Speculate to Accumulate’!

Move on to other products and rinse and repeat your successes. Find products that will give you $30 to $40 commissions, there are thousands of them out there in the marketplace. Find ways to get better click through rates. Look at how your competition advertises the product and learn from them. Once you start to make profits reinvest a portion of it into the sorts of tools that will give you an edge on this competition.

Subscribe to internet forums and learn how to improve your copy-writing skills or find which search engines give you a cheaper pay per click price. Above all, do not believe that a recession means that you cannot create more wealth for yourself. Do it carefully, research your products and their acceptance by the market, select your keywords to match the product and its unique advantages, write sales copy that grabs the buyers attention and gives them a definite call to action, test and re-test to get the best from your campaigns, and go for it!

Recession, what recession?

Speculate to Accumulate.

For more Online Marketing information please visit: Wealth Marketing
Ken Nickless is a 72 years old retired businessman and entrepreneur now living in Brisbane Australia. Having spent over forty years in the manufacturing arena specializing in MIS systems introduction, Quality Control implementation and Operations Management Ken now spends his time with website development and internet marketing. In his spare time Ken enjoys golf and spending more time with family and friends.
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PPC Advertising For Regular Income

Article By Ken Nickless

Pay per click advertising or PPC which is also known as investment in text ads offers your business more visibility through the use of search engines. These text ads are linked with the web user’s needs via the search engines and so, pay per click advertising would surely help you get a hold on your business. Moreover, PPC is a paid advertising and would generally cost you less then posting your ads anywhere.

Although pay per click advertising is really helpful in your business, managing one would not be that easy. In managing pay per click advertising, you should always be aware of some things such as the customer’s needs and priorities, and extensive key word monitoring. You should also be creative in managing one to make it more appealing to people. But if you are doubtful on your skills in managing PPC, you could always opt to hire PPC experts to make it more feasible and to have better market return. it is also advisable to hire PPC experts who are at the same time seasoned specialist, who are responsible for optimizing your marketing campaign in the internet, and also analysts, who analyzes the probable impact of your marketing campaign to other industries.

However,if you still think that are you are not competent enough in just hiring a PPC expert, then, you could opt to do outsourcing. Where will you outsource to gain more profits? It is said that if you outsource from web marketing companies who already have an established PPC practice, then, you’ll have greater profits and would cost you less than hiring a PPC expert. In this way, you’ll earn more while paying less.

Now that you know some things in managing pay per click advertisement, we now go to its advantages. What benefits will one get from using PPC advertisement? First of all, it costs less than the traditional advertising methods. In PPC advertisement, you only have to pay for the advertisement when someone clicks it, but if no one does, then you don’t really have to pay anything. Moreover, with PPC advertisement, you could regulate the visitors only to those who are only interested in it by using very product relevant word in your ad.

Another advantage that PPC advertisement does is that it makes your products or sites more exposed even if it is not clicked via the search engines. Also, when your specified budget is reached, your link would no longer appear in the search results so that you don’t have to pay excess payments.

Pay per click is indeed an effective tool for advertising and marketing. It would not only make your product popular and more exposed but it would also cost you less than others. So, if you want to bring your product or site into exposure, choose PPC and let your future costumers be one click away from you.

Ken Nickless is a 72 years old retired businessman and entrepreneur now living in Brisbane, Australia. Having spent over forty years in the manufacturing arena specializing in MIS systems introduction, Quality Control implementation and Operations Management. Ken now spends his time with website development and internet marketing. In his spare time Ken enjoys golf and spending more time with family and friends.
Wealth Marketing
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