Category Archives: Online Help

Create Wealth by Marketing Harder in a Recession

Article By Ken Nickless

When a recession or hard times hit it is a natural trait to become more conservative and try to save money by cutting out the things which are not deemed to be necessary. However during recessionary periods it is the entrepreneurs who tend to prosper because they see this as a period of time in which to exploit niches and markets which are being discarded by those who prefer to ‘wait and see’ what the market is going to do. The problem is that by the time they have ‘waited and seen’ they have missed the boat in being able to create extra wealth by not aggressively marketing their products or services.

There is an old saying that you have to ‘Speculate to Accumulate’ and it is even more relevant during harder times.

People still have to eat, they still need to buy at least some clothes, shoes, household essentials, insurances, vehicles, and they always buy plenty more stuff over the festive season and holiday periods. If they feel that they are too overweight they will still buy weight loss products. Many will still take out loans, either to improve their homes rather than moving, or let’s face it, just to enable them to get through the difficult times. And the list goes on and on. But above all these purchasers are looking for bargains!

So why not give them what they want?

The internet is crammed full of products, services and ideas which people still need, so it is just a case of selecting the right ones and aggressively marketing them in order to achieve two things:

1. Have a happy customer who believes that have got excellent value for money.

2. To provide you with a means to create extra wealth.

Won’t this cost me too much money to promote?

Look at the facts.

Put $500 into your savings account. If you are lucky and get 3% interest you have made 15 bucks in a year. Total $515.

Yeah right!

Spend $500 advertising a product through pay per click on the internet. For example let us say that the product you choose returns $25 in commission per sale. And let us take a pretty poor scenario that you only make one sale for every 150 clicks on your advertisement.

To break even you would have to pay $0.16 for your keywords cost per click. Anything below that and you are in profit. If you get your keyword costs down to say $0.12 then it will cost you $18 to make $25. That is a $7 profit. This might not sound as if you are going to become an overnight millionaire but look at the return, 39% on your investment! And remember you have already go your investment of $18 back. And this could have all taken place within a couple of days. Not a year. Get the point?

Sell one product a day and you are in profit by $2555 for the year. At virtually no cost to you. You just keep reinvesting what you make to make more.

‘Speculate to Accumulate’!

Move on to other products and rinse and repeat your successes. Find products that will give you $30 to $40 commissions, there are thousands of them out there in the marketplace. Find ways to get better click through rates. Look at how your competition advertises the product and learn from them. Once you start to make profits reinvest a portion of it into the sorts of tools that will give you an edge on this competition.

Subscribe to internet forums and learn how to improve your copy-writing skills or find which search engines give you a cheaper pay per click price. Above all, do not believe that a recession means that you cannot create more wealth for yourself. Do it carefully, research your products and their acceptance by the market, select your keywords to match the product and its unique advantages, write sales copy that grabs the buyers attention and gives them a definite call to action, test and re-test to get the best from your campaigns, and go for it!

Recession, what recession?

Speculate to Accumulate.

For more Online Marketing information please visit: Wealth Marketing
Ken Nickless is a 72 years old retired businessman and entrepreneur now living in Brisbane Australia. Having spent over forty years in the manufacturing arena specializing in MIS systems introduction, Quality Control implementation and Operations Management Ken now spends his time with website development and internet marketing. In his spare time Ken enjoys golf and spending more time with family and friends.
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PPC Advertising For Regular Income

Article By Ken Nickless

Pay per click advertising or PPC which is also known as investment in text ads offers your business more visibility through the use of search engines. These text ads are linked with the web user’s needs via the search engines and so, pay per click advertising would surely help you get a hold on your business. Moreover, PPC is a paid advertising and would generally cost you less then posting your ads anywhere.

Although pay per click advertising is really helpful in your business, managing one would not be that easy. In managing pay per click advertising, you should always be aware of some things such as the customer’s needs and priorities, and extensive key word monitoring. You should also be creative in managing one to make it more appealing to people. But if you are doubtful on your skills in managing PPC, you could always opt to hire PPC experts to make it more feasible and to have better market return. it is also advisable to hire PPC experts who are at the same time seasoned specialist, who are responsible for optimizing your marketing campaign in the internet, and also analysts, who analyzes the probable impact of your marketing campaign to other industries.

However,if you still think that are you are not competent enough in just hiring a PPC expert, then, you could opt to do outsourcing. Where will you outsource to gain more profits? It is said that if you outsource from web marketing companies who already have an established PPC practice, then, you’ll have greater profits and would cost you less than hiring a PPC expert. In this way, you’ll earn more while paying less.

Now that you know some things in managing pay per click advertisement, we now go to its advantages. What benefits will one get from using PPC advertisement? First of all, it costs less than the traditional advertising methods. In PPC advertisement, you only have to pay for the advertisement when someone clicks it, but if no one does, then you don’t really have to pay anything. Moreover, with PPC advertisement, you could regulate the visitors only to those who are only interested in it by using very product relevant word in your ad.

Another advantage that PPC advertisement does is that it makes your products or sites more exposed even if it is not clicked via the search engines. Also, when your specified budget is reached, your link would no longer appear in the search results so that you don’t have to pay excess payments.

Pay per click is indeed an effective tool for advertising and marketing. It would not only make your product popular and more exposed but it would also cost you less than others. So, if you want to bring your product or site into exposure, choose PPC and let your future costumers be one click away from you.

Ken Nickless is a 72 years old retired businessman and entrepreneur now living in Brisbane, Australia. Having spent over forty years in the manufacturing arena specializing in MIS systems introduction, Quality Control implementation and Operations Management. Ken now spends his time with website development and internet marketing. In his spare time Ken enjoys golf and spending more time with family and friends.
Wealth Marketing
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SEO To Improve Your Site Ranking

Search engine optimization (SEO) is the method used for increasing the volume and quantity of traffic from the search engines to a website.
It is done by utilizing tools and well documented SEO practises to improve the site ranking in the results which show on the various search engine pages. With these SEO techniques, it is possible to get your website onto the first page of the resulting pages ensuring that your site generates greater public awareness, greatly improving the regular flow of visitors, which in turn will lead to better income opportunities.

With so much competition in internet-based businesses, it is vital to improve your SEO ranking. You should always be one-step ahead to your competitors, who like you, will be working on their search engine optimization to gain higher positions on search engine pages.

Most internet surfers will usually only look at the first two or three pages of a search engine to find the information they are looking for, and for this reason it’s extremely important to ensure that your website is properly optimized.

In order to improve your site ranking, you must strategically develop your search engine placements.If you’re not able to do this yourself there are search engine optimization experts readily available who will help to get your site ranked as highly as possible, but this can be quite costly.

You can also work closely with other sites so that you can have access to link exchanges and page transfers. The more inbound and outbound links you get, (especially those with high page rankings) the better the chances of improving your own websites position within the search engine pages.

New Online Stronghold

A very Interesting Article from

News: 21st August 2015
Northern England: the new online start-up ‘stronghold’?

Manchester has taken the crown of the UK’s biggest online small business hotspot, with London surprisingly left trailing behind in 26th place.

That’s according to a recent study of Britain’s most active web regions for ambitious small firms, carried out by eBay, which placed Lancashire and West Yorkshire firmly at the top of the UK’s web start-up tree.

eBay’s business ‘Digital Density’ ranking is calculated on the volume of small online retail businesses operating in a region and their sales, as a proportion of the local population.

Although there are more solely-online businesses operating in London, other areas of the country are showing signs of more concentrated hotspots for these kinds of start-up businesses.

An eBay spokesperson said he anticipated northern cities to enjoy an even greater stronghold on online start-ups in the future.

“Our research shows that technology is opening up tremendous opportunities for small businesses across the UK, with digital clusters spread across the country, particularly in the North West.

“The region has a proud history as an industrial powerhouse – but today it’s economic potential is intertwined with tech rather than textiles.

“Our technology is now breaking down barriers to global markets by allowing small businesses access to products and services that were once the preserve of large firms, such as smart shipping, international payments and translation.

“The North West, and Greater Manchester in particular, is well placed to capitalise on this with its successful universities, famous football teams and legendary culture, making an attractive proposition for budding entrepreneurs who might otherwise have been tempted by London.

“This, combined with improved infrastructure across the north, means that we may well be witnessing the birth of a new stronghold for start-ups.”

John Allan, national chairman, Federation of Small Businesses (FSB), believes small businesses are becoming increasingly durable and confidence appears to be returning to pre-recession levels.

“We welcome the emergence of digital hubs in the North West,” said Allan.

“Small business confidence is high across many areas of the UK and companies are in a robust mood.”

Mr Allan attributed the growth of northern digital hotspots to improved access to finance, additional investment in digital infrastructure and the cheaper running costs in comparison with the capital

Keep Your Visitors Coming Back For More!

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum,  chat room or shout box

When you start a forum, chat room or shout box, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

5) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

Blogging For Profit

Blog marketing is something that many internet marketers are doing today. You are going to find that many of them are blogging for profit, and many are not.If you are wanting a home business that consists of blog marketing, then you need to be blogging for profit.

However, if you just have a blog that you use to write your thoughts or a journal, you are probably not blogging for profit, rather for interest. Everyone blogs for a different reason.
If you are going to blog for a profit, you need to be persistent, and consistent. To do so there are some techniques and tools that you must know and learn to use them.

While good content is something that you will need for your blog to make money, you also want to ensure that it is original content as well. You can market a blog with something that is copied and that you do not own the rights.

Plagiarism will get you in trouble with Google as well as the person that originally wrote the content. Be sure that all of your posts are ones that only you own the rights too. This is important to know and do when you are marketing your blog to make money. Content is the key to successful marketing in today’s market.Your content should be related to your niche market an should also be linked to whatever you are trying to promote on your blog.To blog market for profit you must obviously have some products related to your niche that you advertise on your blog. These can be in the form of sffiliate products that you promote as well as adding some search engine advertisements such as Adsense or Bidvertiser  to your blog.

Tracking is another part of blog marketing for profit that is so very important. You want to be able to track your visitors to know where they are coming from. You want to be able to tell what keywords they searched on to find your blog and where they did their searching. Doing so will help take out all of the guess work when it comes to blog marketing and making a profit while blogging. You will want to know what keywords are working, and which are not. So that you will know which keywords to use more of and which ones to drop.

Another thing that is important when you are blog marketing for profit is to find other sites and blogs that are in the same market as yours, but not in direct competition with you.You nned to contact these and ask to exchange links with them. This will help you get some good exchanges with high authority sites. The higher the page rank of your link exchange, the better for your blog. Google and the other search engines will recognize your link exchanges, especially if you are able to obtain high ranking links for your blog.

Blog marketing for profit can be done. You just simply have to know what works and what does not. It is a trial and error method. If you think you might know of a new way to market your blog effectively, try it! You just never know if it will work for you until you do. Then if you find something that works and works well, consider making it in to an e-book and marketing that as well. You will have the know how, it is just a matter of using it.


How To Write Winning Sales Copy

I wrote this in 2007 but I think it’s still relevant today.

I asked a very reputable marketer recently “Which is more important in a campaign, traffic or sales copy?”

His answer was emphatic, “Sales Copy.”

So we can get traffic, either paid or free, we can write press releases or articles to try and drive visitors to our site, but without compelling sales copy we will never convert those hungry buyers into sales for our products.

How can we learn to write the sort of sales letter or web page that will convert into sales?

A sales letter is completely different to writing a report or an e-book. These tend to be written from the heart, written because we thoroughly understand the subject about which we are writing, but when it comes to writing sales copy it’s a completely different kettle of fish.

In writing sales copy we’ve basically only got one chance of keeping our reader interested or amused enough to keep reading until the reader fells compelled to either sign up for more information or press the “Buy Now” button to conclude the sale. I don’t know whether you agree but the top selling affiliate marketing sites seem to go on and on forever, yet we find it extremely hard to stop reading and even harder to not sign up to see just how great their offer really is. (And if you’re like me you buy it anyway in the knowledge that it must be worth the investment.) Hey, just look at the amount of people who have written glowing testimonials as to its worth and how much it has changed their lives!

Why, and how do these copy-writers make it so easy for us to make the decision to buy?

It’s all based on a formula and every good copy-writer uses it for predictable results.

The first absolute MUST in any ad campaign is to persuade the reader to believe ‘WIFM?’. “What’s In It For ME?” There must be a clear message that convinces the reader that in fact there is something in it for them, whether the product is so unique, whether there are significant reasons for the reader to purchase, whether the perceived dollar value of the bonuses let’s the reader think that they cannot miss such a great offer, and so on.

Good copy has to be personal, it has to be relevant and it has to be specific.

When someone reads your ad or opens your web page you have between three and five seconds for them to make a decision whether to continue or not. It’s not much time is it? So if your headline fails to grab the attention of your reader then you’ve lost a potential sale. There are two main things that motivate people to action:

1. Fear of Loss.

2. Promise of Gain.

Either or both of these should form the bulk of your headline. And if you can create an air of curiosity at the same time your on your way to a great headline. A great way to start is by reading newspaper ads, classified ads and competition web sites. Look at their headlines, copy them down and save them in a file. The more you get the better. Now see if you can slightly modify any of them to suit your particular product, whether it be for a web page headline,a pay per click headline or an article headline. I certainly don’t recommend copying them word for word but if you can change a few words and still get a ‘killer’ headline then go for it!

The body of your copy should first tell the reader of the benefits of your product. To outsell your competition you must have a USP.

A Unique Selling Proposition

Keep asking yourself “How is my product better than the rest?” “What does my product have that no-one else has?” “Why should the reader buy MY product and not from my competition?”

When you have the answer then you have a unique selling proposition and that’s what you need to convey to your reader.

Put your major benefits at the top of your body copy using bullet points and then follow up with four or five other outstanding benefits even if they aren’t unique.

Add testimonials if you can. How can you get them? If you belong to any affiliate programs send a copy to the owner and kindly ask for a testimonial. Let you friends and relatives read it and supply you with testimonials. Just a few can add credibility to your product. Also in your sales letter if you have any other creditable things you can use, (Reports or articles you may have written, special mentions anywhere) let the reader know and give them links where they can check your credibility.

Your copy MUST contain a “Call to Action.” The best way of doing this is to restate your USP using your main benefit to spur the reader to the next step.

For example let’s say you were selling a golf tuition e-book and your USP was that you gave a money back guarantee if the reader didn’t lose two strokes from his handicap within one month of reading your book, then your call to action might be:

“To Knock Two Strokes Off your Handicap…….Or Your Money Back, enter your full name and email address and I’ll send you the details immediately!

ALWAYS make your copy as personal as possible. Use the words “YOU” and “YOUR” and write in simple language without long, boring words.

Make sure that you thoroughly check your advert or web copy, use a spell checker and read through your ad a few times to make sure your punctuation is correct.

This article is an extract from my ebook “How To Create a Product, Market It and Make A Profit.”