The Wealth Blog

Article submission services offering to make seo articles and then submit them to hundreds of article directories are placing your website in very grave danger.

Here is the original:
Make Sure You Understand The Risks Of Article Submission Sites

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

by Ethan O. Tanner

Internet marketing has its own set of the preeminent marketing tools. If you are not new to the world of Internet marketing, many of these advertising tools are quite familiar to you-search engine optimization special software, content management services, affiliate marketing programs, auto responders, keyword tools and others.

DOMAIN NAME- The domain name is the first best Internet marketing tool that you must start your business. Picking the right domain name will gear your way towards success yet getting it wrong will tell you that your game is over. First, you should pick a short, unforgettable, and keyword-relevant domain name. Picking a domain name that is related to your main keyword/s will help you in getting high search engine page ranking of your website.

IP ADDRESS- Internet advertising experts suggests that you set up a particular server for your domain. Web hosting companies typically have your domain name co-hosting hundreds of domains on a single server. Since all domains are under the same server, this may result to unfavorable consequences especially if one of the domains is allegedly spamming or behaving dishonestly. Thus, it is wise that you have a separate IP address for each domain name.

KEYWORDS- it is what Internet researchers type into search engines to locate the data or product that they are looking for. These are one of the most important basics on any online-based marketing venture. Thus, you need to pick the relevant and right keywords and you are on your way towards achievement.

KEYWORD TOOLS-How you will find useful keywords for your Internet marketing business? You must have special keyword research tool or online keyword generator that will help you pick the right keywords. Such tools will supply useful information such as number of searches made monthly, the degree of competition, and the websites that targeting such keywords.

ARTICLES- marketing your website largely depends on organic SEO strategies. One simple strategy is to write and submit keyword-relevant articles to article directories and Internet publishers. As articles directories and Internet publishers displays your articles, you will be able to gain valuable links back to your website. Search engines follow these links and rank your website according to the keywords incorporated on these articles. Maximize the potential of your articles and bring the targeted traffic to your website.

LIST- any Internet advertising system is supported by list. This is a huge file of contacts or individuals who have given you authorization to communicate with them through email or newsletter. Most Internet marketers are keeping various databases for each product that they are targeting. Aside from emails and newsletters, you must also set up a list of affiliates that can help you market and sell your products. Once you have acquired a huge list of loyal subscribers, the door of opportunities will open.

About the Author:
Internet Consultant Ethan O. Tanner explains the tools for successful Internet Marketing and makes it easy for you to Earn Online

by Ernie Same Orion

There has been a lot written about the importance of content to the online business, and one of the most important points that needs to be made here starts long before you start advertising the completed website. Before you can pick out the best affordable seo services that you’ll want to use to get the exposure that you need, its in your best interest to make sure that the content that you’ve got on the site is of a professional caliber.

Youve heard the old story time and time again about the business owner that doesn’t put the proper emphasis on the text that he uses for his site and the results are poorly written content. With any kind of inferior content there’s always the danger that youll draw the traffic to your site but lose potential sales when visitors lose interest when they need to slog through badly written copy.

The Best Writers

Now while there has always been a spirited discussion about what constitutes the best content writer, there is a general consensus that when you’re looking for the best in a professional SEO company since more often than not these are the folks that can handle both the content and the SEO elements, you need to be able to ascertain that they’ve got good writers working for them. And to do that there are generally some specifics criteria that need to be met.

Look into the writers background. There has been some spirited debate on this matter with some business owners saying that the best content writers those with direct advertising experience, but most feel that the writer with some kind of journalism training will have the ability to crank out good copy on a regular basis while meeting the tight deadlines that competitive website SEO services demand. Look at the abilities of the Internet marketing firm they work for. Remember that a company that can do more has the a team of good writers that are flexible and can carry our directions to the letter. There are many ghost writers working behind the scenes on the Internet to day and you need to get one on your side that has the talent to write great website copy and then be able to back that up with more great work with any SEO campaigns. The best of these writers are usually better priced and many work with Internet advertising companies either on staff or in freelance positions.

About the Author:
Ernie Same Orion has been working with affordable seo services in the Los Angeles area for years. He knows all about what a Los Angeles seo firm does and how to choose the best one.

In November of 2003 Google did a major update to their search relevancy algorithms, which was known in the SEO community as the Florida update. That update marked the day that SEO became hard. Prior to that point in time, on page optimization tips from many SEOs would have sounded something like this “use your keywords heavily everywhere.”

But that update changed how on page optimization works. Keyword density is an irrelevant measure of relevancy and rouge repetition is not an effective SEO strategy. Many pages and sites that use keywords too aggressively end up getting filtered out of the search results.

Now your on page SEO strategy should use semantically related phrases and mix up your keyword usage. If your page title is “Chicago Dentist & Dental Care : Business Name” then your on page heading tag should be something like “Your Friendly Dentists in Chicago”.

This spreadsheet offers examples of how you might want to mix up your keyword usage. To download it to your computer right click on the link and use “save link as” or “save target as” and save it to either your desktop or a file.

http://training.seobook.com/bonuses/startups.xls

A cool tool called Quintura helps you visualize related phrases. It’s free and fun to use.

http://www.quintura.com:/?request=seo

You can type in some of your own keywords and find out what keywords and keyword modifiers they think are related.

There are many ways to promote your website and one of the most efficient ways is to use search engines. Search engines are the first stop for most people trying to find information, services, and products online. Because of this, it is essential that your website appears quickly in search results.

The Internet contains numerous search engines, some of which offer what is known as “paid inclusion.” This means that you pay the specific search engine an annual fee for your web page to be included in their index.

Of course, every search engine already has an automated program commonly called a “spider” that indexes all the web pages it locates online, and it does this for free. So whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your page. The major issue is, then, how quickly your page is indexed.

A search engine that offers a paid URL inclusion uses an extra spider that is programmed to index the particular pages that have been paid for. The difference between the spider that indexes pages for free and the spider that indexes only pages for a fee is speed. If you have paid for inclusion, the additional search engine spider will index your page immediately.

The debate over paid URL inclusion centers around the annual fee. Since the regular spider of these search engines would eventually get around to indexing your web page anyway, why is a renewal fee necessary? The fee is necessary to keep your pages in the search engine’s index. If you go the route of paid inclusion, you should be aware that at the end of the pay period, on some search engines, your page will be removed from their index for a certain amount of time.

It’s easy to get confused about whether you would benefit from paid inclusion since the spider of any search engine will eventually index your page without the additional cost. There are both advantages and disadvantages to paid URL inclusion, and it is only by weighing your pros and cons that you will be able to decide whether to spring for the extra cash or not.

The advantages are obvious: rapid inclusion and rapid re-indexing. Paid inclusion means that your pages will be indexed quickly and added to search results in a very short time after you have paid the fee. The time difference between when the regular spider will index your pages and when the paid spider will is a matter of months. The spider for paid inclusion usually indexes your pages in a day or two. Be aware that if you have no incoming links to your pages, the regular spider will never locate them at all.

Additionally, paid inclusion spiders will go back to your pages often, sometimes even daily. The advantage of this is that you can update your pages constantly to improve the ranking in which they appear in search engines, and the paid URL inclusion spider will show that result in a matter of days.

First and foremost, the disadvantage is the cost. For a ten page website, the costs of paid URL inclusion range from $170 for Fast/Lycos to $600 for Altavista, and you have to pay each engine their annual fee. How relevant the cost factor is will depend on your company.

Another, and perhaps more important, disadvantage is the limited reach of paid URL inclusions. The largest search engines, Google, Yahoo, and AOL, do not offer paid URL inclusion. That means that the search engines you choose to pay an inclusion fee will amount to a small fraction of the traffic to your site on a daily basis.

Google usually updates its index every month, and there is no way you can speed up this process. You will have to wait for the Google spider to index your new pages no matter how many other search engines you have paid to update their index daily. Be aware that it is only after Google updates their index that your pages will show up in Google, Yahoo, or AOL results.

One way to figure out whether paid URL inclusion is a good deal for your company is to consider some common factors.

First, find out if search engines have already indexed your pages. To do this, you may have to enter a number of different keywords, but the quickest way to find out is to enter your URL address in quotes. If your pages appear when you enter the URL address but do not appear when you enter keywords, using paid inclusion will not be beneficial. This is because your pages have already been indexed and ranked by the regular spider. If this is the case, your money would be better spent by updating your pages to improve your ranking in search results. Once you accomplish this, you can then consider using paid inclusion if you want to speed up the time it will take for the regular spider to revisit your pages.

The most important factor in deciding whether to use paid URL inclusion is to decide if it’s a good investment. To figure this out, you have to look at the overall picture: what kind of product or service are you selling and how much traffic are you dependent on to see a profit?

If your company sells an inexpensive product that requires a large volume of traffic to your site, paid inclusion may not be the best investment for you; the biggest search engines do not offer it, and they are the engines that will bring you the majority of hits. On the other hand, if you have a business that offers an expensive service or product and requires a certain quality of traffic to your site, a paid URL inclusion is most likely an excellent investment.

Another factor is whether or not your pages are updated frequently. If the content changes on a daily or weekly basis, paid inclusion will insure that your new pages are indexed often and quickly. The new content is indexed by the paid spider and then appears when new relevant keywords are entered in the search engines. Using paid inclusion in this case will guarantee that your pages are being indexed in a timely manner.

You should also base your decision on whether or not your pages are dynamically generated. These types of pages are often difficult for regular spiders to locate and index. Paying to include the most important pages of a dynamically generated website will insure that the paid spider will index them.

Sometimes a regular spider will drop pages from its search engine, although these pages usually reappear in a few months. There are a number of reasons why this can happen, but by using paid URL inclusion, you will avoid the possibility. Paid URL inclusion guarantees that your pages are indexed, and if they are inadvertently dropped, the search engine will be on the lookout to locate them immediately.

As you can see, there are numerous factors to consider when it comes to paid URL inclusion. It can be a valuable investment depending on your situation. Evaluate your business needs and your website to determine if paid URL inclusion is a wise investment for your business goals.

A Search Engine Optimization (SEO) Company can be an invaluable asset in your Internet marketing campaign. They specialize in knowing how to raise your search engine positions,monitoring those positions on the regular basis, and adjusting their strategies to account for undesirable results in any given month. Since this takes a lot of time, effort, and specialized knowledge, it can be in your best interest to go to an outside source rather than try to maintain high search engine positions on your own.

However, like every business, there are good companies and there are lemons. Knowing the right questions to ask and the criteria to look for will help you in choosing an affordable, effective search engine optimization (SEO) company.

When looking at different companies, begin by considering the approach they employ to raise your search engine positions. Steer clear of companies that use cloaked,doorway, or bridge pages to raise your positions. These techniques violate most search engine policy, and in the worst case scenario, will only get your website severely penalized, if not removed entirely from a search engine’s index.

A cloaked page is a page that is created which is invisible to the regular visitor to your website. The cloaked page is coded to detect a search engine spider and divert them to this special page, which is set-up to artificially boost your search engine position. Doorway or bridge pages utilize the same concept, but often reside on an entirely different server. Google, one of the largest and most important search engine on the Internet, will remove your website from their index if they detect you have cloaked pages. Never, never employ any company that uses this technique!

Another important element is to get a guarantee that the company you hire will not work with your competitors while they are working for you. Obviously, this would seriously compromise the effectiveness of the search engine optimization campaign. Be aware that some companies will use the success they achieve for your website to sell their services to your competitors. So get your guarantee in writing, and make sure it is legally binding.

Of course, one of the most important factors you want to check out is the company’s track record of results.
However, don’t take the company’s word for it. They will undoubtedly be slanting their results in order to sell their services to you. To go beyond their simple statement of success, ask them a few pertinent questions, and verify their answers.

Ask them which engines they have achieved the best results on. The ones that are important are the most popular engines, and these are the ones you want to see good results on. Since the popularity of search engines can change with the landscape of the overall Internet, check out the Nielsen Netratings page at Search Engine Watch. You can access this at:

http://www.searchenginewatch.com/article.php/2156451

Next, find out what keywords and phrases they are claiming great results with. It’s easy to get high rankings with unpopular words. For instance, the keyword “cat leashes” will get high popularity ranking because no one else would think of using it. What you are looking for is good results using popular keywords. Check out the software Wordtracker, available at www.wordtracker.com. You can order a freetrial, or a subscription ranging from 1 day to 1 year. This software rates the popularity of keywords and phrases based on actual search engine use.

Next, look for good results over an entire site that the company claims to have successfully worked for. You want to see a wide range of positions over a number of different search engines using different keywords or phrases for the entire site. Request a report for any client the company claims to have done well for. This report should show good positions on a number of the most popular search engines for a variety of different, popular keywords and phrases.

When you are checking out search engine optimization (SEO) companies, make sure they have actually done the work they are claiming to have done. Some companies will use other company’s results in order to get you to sign on with them.
If you are in doubt, call the company they are showing you results for, and ask for the name of their search engine optimization company.

It’s important to keep in mind that a successful search engine optimization (SEO) campaign will result in maximum exposure across a wide range of popular search engines using a variety of keywords and phrases. This is the formula for a successful campaign, and you should keep it always in the forefront of your marketing strategy.

Ask the search engine optimization company you are considering for a report that shows you rankings across a number of popular search engines for a period of at least six months. Remember: search engine marketing is a process that is continual, and you need a company that not only understands this, but keeps constant tabs on your search engine positions. That company must also be able to adjust its strategy in the event that search engine rankings drop.

Since search engine marketing is an on-going process, your positions must be constantly monitored. If you want your search engine optimization company to do this for you, request a sample of a monthly report. It is essential that this report should show rankings for the most popular search engines. Don’t be impressed by a report that only shows great results for a limited number of small search engines. These are fairly easy results to acquire. Also confirm that the popular search engine results they are showing you are indeed the popular search engines currently.

Be sure the sample report the company shows you is in a format that you can easily understand. For example, it could be in the form of a chart that covers a period of at least six months and presents data such as the top 50 positions broken down on a monthly basis or the top 5 pages each month. Then, ascertain that the company you are considering actually monitors these positions or pages every month, and that the sample report they show you includes findings and recommendations for the specific
site. This insures that the company will actively monitor and make adjustments to their strategy on a continual basis rather than simply gather statistics on your positions. You need a company that is actively participant in your search engine marketing campaign, not just an information gatherer.

Obviously, your finances have to figure into your choice of company, but bear in mind that a search engine optimization company is crucial the success of your marketing campaign. It is not just a casual accessory. If you cannot afford a company that will do a thorough and reliable job for your website, you might consider waiting until you do have the finances in place.

If you have to find a company and can’t wait for your finances to catch up, you may be able to find an affordable company that will also be able to supply quality, reliable work, such as a fairly new company. Just remember that there are risks involved with using a company without a proven track record - and that risk is your money! Don’t take that leap unless the company can supply you with a least a few references.

References are the most reliable indicator of a good company. Don’t use a company that won’t show your references because of any reason, confidentiality included.
Remember - even doctors will provide references! The firm you choose should provide you with a minimum of two references, one that is from the past, and one that is current.

When you contact these references, be prepared to ask precise, specific questions so that neither of your time is wasted. Ask them what their experience was like with the company, such as their availability to answer questions and deal with problems and their ability to meet deadlines. Ask the reference to rate the overall performance of the company.

Find out if the company requested that the reference make significant changes to their web pages that affected the visitors coming to their site. You are looking for a search engine optimization company that can balance the needs of both search engines and site visitors without compromising either.

The most essential question to ask is whether the work of the search engine optimization (SEO) company resulted in higher profits for the reference. Without profits, it doesn’t matter whether your positions are at the top of the list or not.