A lot of internet marketers believe they can market everything to everyone and be successful.
Unfortunately this does not work.
It is infinitely more difficult to make yourself a name as an authority in the wide world of internet marketing when you try and cover such a vast market. Rather become an expert in a specific category of internet marketing and concentrate building your audience in your area of expertise.
You may not currently be an expert, but it you take the time to thoroughly research your chosen category it will be a lot easier to target your desired audience with a lot more authority than trying to sell everything to everyone.
Work on your research to find narrow sections to concentrate on. For instance, if your chosen area of expertise is going to be on “weight loss” and you search these keywords you will see that there are about 228 million searches for this subject. Can you imagine trying to get to the top of the rankings and sell products when you are competing with so many others?
The words “weight loss advice” brings about 66 million searches. Better but still high. The search for “weight loss exercise advice” gets down to around 28 million searches. It’s getting better. Now “weight loss workout advice” reveals just over 5 million searches! Wow that’s a huge improvement on the original “weight loss” search. It’s related but it’s becoming much specific and targeted.
This is the sort of thorough research you need to do until you can give yourself a much better chance of reaching a specific audience within your chosen niche.
And it didn’t cost you any money! It just took a little time on your part to find the right niche to target.
You now need to research this smaller niche and give your targeted audience specific information and also make sure that any products or services you offer are very specific as well.
Make absolutely certain that whatever you offer is going to help solve their problem!
That’s the real strength of niche marketing
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