Internet marketing is becoming more and more specialized. These days trying to sell a raft of products online is becoming less and less of an option, and the need to become more specific and targeted is a far better way to engage with your audience.
This is the concept of “Niche Marketing”.
The successful niche marketer is an “authority” or at least is perceived to be an authority in a very specific field.. It can be product based, service based or even information based, but it MUST be in a small, defined market. It’s no good trying to be an authority for instance in “Internet Marketing” or “Golf” or “Computers” as those fields cover such a broad spectrum. Far better to choose a very tight niche in these areas such as, “Advice on PPC Advertising” or “Review of the Top Performing Hybrids” or “Should I Buy a Tablet or a Desktop”.
In these examples it becomes so much easier to target your desired audience, choose highly targets keywords specific to your niche, and to become more of an authority on that chosen niche.
It is far easier to research a small niche in a market than to try and become an authority on everything. Offer reviews of different products or services within your niche, recommending the best ones “in your opinion” based on quality, price, availability, references etc. so your audience can see that you really know what you are talking about and gain confidence in your ability.
If you feel that you are not an expert in any particular field look at the thousands of “How to…..” searches that are done on the internet on a daily basis. You will surely find one that interest you and one that you can further research and find specific products or services that will compliment that small niche. Find articles, reviews, videos, whatever you can to promote and show your audience what they are looking for in one place.
Build your website around this niche, using highly targeted keywords in your articles or posts. Offer your audience free reports that will help them with their needs, give them options to purchase specific products within your niche, give your audience an opportunity to subscribe to your site in order for them to receive further information and in no time you will be building a successful, profitable niche marketing business.